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Gering unveils new signage
October 17, 2013 Jerry Purvis   

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Photo by Jerry Purvis/Gering Citizen - An example of one of the first new signs that will better direct visitors to attractions and services in Gering.

The official unveiling was delayed a few days because or rain and high winds, but new directional signage has now been installed in Gering.

The first 12 destination-service signs were erected at two of the city’s major intersections that bring traffic into town.

The master plan to improve signage in the community has been in the works for about 15 years after a study was commissioned by the Scottsbluff/Gering United Chamber of Commerce.

“It was done through the Valley Visions committee, of which we’re a part,” said Karla Niedan-Streeks, executive director of the Gering Convention and Visitors Bureau. “In the last 2˝ years, they’ve completed the gateway entrance signs at the entrances to all the cities.”

Phase 2 of the project, completed in the last couple of months, were the node signs that directed visitors to the area’s major attractions, such as the Scotts Bluff National Monument, Riverside Discovery Center, and the downtown areas of both Gering and Scottsbluff.

The latest signage is part of Phase 3 and each individual community is responsible for those.
“We started with our strategic plan for Phase 3 in January 2012,” Niedan-Streeks said. “We got input from all the area attractions and visitor service people and compiled an inventory list of what signs they felt we needed to connect visitors to places and services in Gering.”

An original list of about 62 signs was eventually whittled down to 38 directional-destination-service signs. Those signs will be installed around the city’s two major intersections, 10th and M Streets and Five Rocks Road at Old Oregon Trail.

“These first 12 are our pilot signs,” Niedan-Streeks said. “Then we’ll survey residents and visitors to see if the signs are doing the job they should be doing, both in content and placement.”
That survey should be done over the next four to six months. After that, revisions and corrections will be considered by the bureau, and the rest of the 38 signs installed.

The new large signs will direct visitor traffic to the area’s magnet attractions, such as the monument, Legacy of the Plains Museum, Gering Civic Center, Monument Shadows Golf Course and HiWay 92 Raceway Park. Smaller services oriented signs will direct traffic to the visitors bureau’s year-round visitors information center, the Oregon Trail Park ball fields and swimming pool, Five Rocks Amphitheater and Robidoux RV Park.

Niedan-Streeks said Phase 3 completes Gering’s overage signage plan. While the bureau was considering where the new signs should be placed, they also took an inventory of previous signage that has been outdated or were no longer needed.

“I think this is going to be a really good system for getting visitors to where they want to go, whether it be attractions or services in Gering,” she said.
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