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Museum unveils new logo
December 05, 2013 Jerry Purvis   

Read more by Jerry Purvis
When the North Platte Valley Museum and Farm And Ranch Museum merged earlier this year, they needed a new logo to identify the new museum. Now they have one.

The Legacy of the Plains logo features both an antique tractor and a covered wagon heading west along the North Platte River.

“Our new logo is a great way to celebrate this merger that’s taken a long year,” said LPM board president Jody Ruzicka. “We’ve gotten so much accomplished.”

The logo was designed by graphic artist Michaela Merrigan Pariseau, daughter of the late Jim Merrigan, who grew up on a farm northeast of Scottsbluff.

The museum marketing committee and board members provided input for the drafts of the logo design. Three potential logo designs were then test marketing in different parts of the country before the selection was made.

“People commented they knew the logo represented a museum and history,” Ruzicka said. “It was important for us to have a logo that clearly stated what we’re about.”

Museum staff is now working on a website, which should be online in early January at legacyoftheplains.com and legacyoftheplains.org.

Ruzicka said they’re also designing a new sign in front of the museum to incorporate the new logo.

Expansion continues at the new museum as exhibits from the former North Platte Valley Museum continue to be moved to the new location. Staff is hoping to have the old building vacated by January, so the City of Gering can use it as their new Parks and Recreation Department offices.

Ruzicka also thanked Karla Niedan-Streeks, Brenda Leisy and Susan Wiedeman for their efforts in developing the logo and the website and marketing the concept of the museum.

Funding for design of the logo and website was made possible through a tourism grant from the Nebraska Tourism Commission.
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