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Mobile app to help SBAVB boost tourism
March 20, 2014 Jerry Purvis   

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The Scotts Bluff Area Visitors Bureau has been awarded a $6,000 grant to develop a mobile app for use with their website.

Visitors Bureau director Brenda Leisy said 71 grant applications were received by the Nebraska Tourism Commission for marketing projects with 25 being awarded for $650,000 in total funding.

“At last year’s marketing retreat, we picked out seven things we wanted to do in the upcoming year,” Leisy said. “The mobile app was one of the items on the list.”

She said the Visitors Bureau has recently updated its website and the next logical move was to develop an application, or app for short, that will work on mobile devices. The app will connect users to the tourism website, where they can access all the information on the site and in the brochures the bureau has developed.

“Rather than trying to find a computer or wi-fi access while traveling, people will have the information available to them on their phones,” she said. “They can pull the information up right away because it’s always right there.”

She said information on hotels, area attractions, events, directions, phone numbers and much more will be available for people to plan their trips.

The Visitors Bureau will work with the Omaha-based company Populace to develop the new app. Leisy said she’s worked with their other tourism apps and said they’re very easy to access and have excellent graphics.

“They have a sensational product and go out of their way to make sure what they build will meet our needs,” she added. “We’d like to have this ready for download by the time the tourism season gets going.”

Scotts Bluff County Commissioners recently approved a name change for Scotts Bluff County Tourism to the Scotts Bluff Area Visitors Bureau. “We want to focus on the entire area and make sure all the area attractions are represented in our marketing,” Leisy said.
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