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Opening nears for W21 Convention Centre
April 30, 2015 Jerry Purvis   

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Photo by Anthony Brathwaite/Gering Citizen - While still undergoing construction, the W21 Convention Centre reception area will feature exposed brick walls which are now visible, lending an aura of charm and warmth.

Construction and remodeling continues as the new Weborg 21 Centre on 10th Street in Gering readies for opening early this summer.
Owner Lisa Weborg said the front end of the event center has been completed and they’re hosting some graduation receptions in May. While the official opening date is still uncertain, they are planning a wedding event for July.

“We won’t have the landscaping behind the center ready for the opening, but we’re making progress,” she said. “This center will be unlike any other in the area.”

Weborg said the view of the monument from the west end of the building is breathtaking. Eventually, the plan is to include grass areas and a gazebo to accommodate outdoor weddings, receptions, family reunions and other celebrations.

Originally a produce warehouse and later the Coors distribution center, the building can seat up to 750 for formal events and up to 1,000 people for concerts.

Weborg said the events center can be configured in any number of ways to accommodate venues of most any size, from business conferences, weddings and receptions, reunions and other events.

Although the front is ready for business, construction work continues on the warehouse portion of the building, including the kitchen, locker rooms for produce, storage for beer and wine and other areas.
The Weborg 21 Centre continues to forward Gering’s policy to develop the 10th Street corridor for further development of business and retail outlets. Weborg said the center will expand the number of facilities available for both residents and visitors to host events, bolstering the area’s tourism effort.

Weborg said she’s also had some initial interest in the Rich’s Wrecking property, immediately south of the events center. The Gering City Council just approved a zoning change to allow for that business to move to the east end of M Street.

“Right now there’s just been some informal discussion,” Weborg said. “I could use the property for parking or the building for storage. Nothing has been decided just yet.”

She added that her other business, the Steel Grill, always seems to have a shortage of parking, as do many businesses along 10th Street.
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